As the seasons change, we find ourselves on the cusp of a new year filled with fresh interior design and food inspiration. Using Google Trends data and insights from interior design experts, we've found the most popular looks and eats of the year, to predict what we're going to be loving heading into 2024. Whether you're refreshing your home for the new season, preparing for Christmas, or looking ahead to the new year, these are the biggest home and kitchen trends set to define the end of 2023 and the beginning of 2024.
Autumn interior trends for 2023
Autumn and winter trends are a big predictor of what's to come in the new year. As the most transitional point in the calendar, it's fair to say that the way we're decorating our homes in autumn will see us through to 2024, and this season is all about rustic texture.
Boucle is the fabric of the season
Boucle has been a bit of a buzzword this year. This looped wool fabric is the epitome of cosiness, which is why you'll mostly see it used for soft furnishings and comfortable furniture pieces. Google searches for 'boucle' are up 269% over the past three years with people searching for boucle sofas, dining chairs, and even boucle pumpkins!
You'll see this fabric everywhere this season, so it's easy to find a way to incorporate it into your interiors. Whether you accessorise your sofa with a cream boucle throw pillow or update your dining room with a set of boucle dining chairs, this is a guaranteed way to add some elegant cosiness to your space.
Pumpkins are still the star of the show
As this time of year is the harvest season, pumpkins are always a major symbol of autumn and this year the humble pumpkin is bigger than ever. Google searches for 'pumpkin décor' are up 250% over the past three years with a particular focus on white pumpkins, which have seen a 200% increase in Google searches over the same time period. Also called ghost pumpkins, these paper-white varieties offer a modern, unexpected twist on the traditional pumpkin. They also provide the perfect blank canvas for painting, making them a popular choice for DIYers.
This autumn, we're straying away from just the traditional carved pumpkin. Instead, you'll find them in every aspect of interior décor, from miniature ornaments to cosy pumpkin cushions. If you're looking for a cheap and simple way to get this look, search your supermarket for miniature pumpkins and squash to make your own rustic (and edible) table centrepiece. Or make your own mini felt pumpkins.
A/W goes homemade
Each autumn, we're inspired by the falling leaves, chilly weather, and abundance of vegetables to add a touch of rustic décor to our interiors. This year, we're taking rustic to a whole new level by switching shop-bought autumnal decorations for homemade alternatives. Whether you're looking for a relaxing autumnal hobby to focus on during the shorter days, or you're searching for more sustainable and affordable options, many of us are turning to DIY decor this season.
Google searches for 'homemade autumn decorations' have increased by 80% over the past three years, and if you fancy trying out a bit of DIY autumnal décor, dried flowers could be the way to go. Since August 2020, Google searches for 'autumn dried flowers' and 'autumn door wreaths' have increased by over 5,000%, so why not make your own dried flower wreath to welcome yourself home on a chilly autumn day?
Christmas trends for the festive season
Although Christmas décor has its staples that make an appearance year after year, the festive season is no stranger to a trend or two. These trends cumulate our favourite looks from the year, adding a very special festive twist. This year, we're taking it back to basics with rustic, homely décor.
Christmas goes rustic
While Christmases of the past have been a time for luxury and indulgence, this year we'll see all things rustic. Organic textures and colour palettes will take centre stage, while woodland themed décor adorns our tables and trees. Expect to see plenty of woodland motifs — Google searches for both 'mushroom Christmas decorations' have increased by over 5,000% in the past three years — as well as lots of organic wooden finishes.
"Rustic woodland will be popular with those who are drawn to natural materials and an appreciation for nature," says interior stylist Claire Douglas from Claire Douglas Styling. "Foraged branches will make statement centrepieces suspended over Christmas tables and adorned with hanging decorations."
As part of the pared back and rustic look, we'll once again be taking inspiration from Scandi styles to achieve an intimate and informal aesthetic. Google searches for 'Scandi Christmas decorations' have increased by 400% over the past three years and searches for 'hygge Christmas décor' are up 3,000% over the same period as we move away from more ornate Christmases.
Neutral and natural will be the focus here as Google searches for 'neutral Christmas decor' are up 500% over the past three years. There'll be plenty of white decorations and lots of wood suggests Claire. "Think of a real tree adorned with twinkling fairy lights and delicate paper or wooden decorations. Lots of candles, fluffy throws, and understated elegance."
"This trend lends itself to those looking for a more sustainable approach to festive styling and who don’t want to use plastics and similar materials that lack eco-friendly credentials," adds Claire. "With this scheme, the tableware can be the star of the show: beautiful ceramic, stoneware, or clay-based dinner sets, like the Halo coupe, can be paired with simple but stylish glassware, jute, or rattan placemats and linen serviettes."
Navy is the colour of the season
Thanks to the Scandi style, Christmas this year will mostly be neutral, but that's not to say we won't see a few splashes of colour making an appearance. "My research indicates that we’ll see a lot of dark blue popping up in Christmas decorations as well as nostalgic red and green," says Claire Douglas. Navy and sage green will be particularly prominent over the festive season. Google searches for 'navy blue Christmas decorations' are up 140% over the past three years, while 'navy Christmas decorations' are up 120%. Likewise, searches for 'sage green baubles' are up 900%.
Ceramics are just one small way to inject some of these colours into your festive décor and tablescape. Our Imperial Blue and Elements Dark Blue will add an on-trend navy touch to your Christmas table, while Regency Green offers a soft sage green finish.
These won't be the only colours we're likely to see either. Claire suggests that dark and moody hues such as forest green and charcoal grey will also be in the mix, making a festive styling statement in many homes this year. If you'd like to incorporate these on-trend colours into your holiday décor but you're worried it will look too dark for the festive season, Claire suggests adding brighter pieces alongside. "Sophisticated silver and distressed metal decorations will catch the light and break up the dark expanses of colour," says Claire.
We're getting crafty
A pared back Christmas means we're looking for more authentic ways to decorate our homes. Handmade decorations are set to be popular this year, particularly those made from natural materials. "Expect to see lots of natural materials like paper, linen, hessian, jute, and wood being used," says Claire.
Making your own decorations is a great way to get the rustic look, and choosing these materials can help achieve that on-trend Scandi aesthetic. Macrame decorations in particular are set to be big this festive season, as Google searches for 'macrame Christmas decorations' are up 300% over the past three years. For inspiration, watch our step by step macrame coaster making video here.
Homemade Christmas gifts such as handcrafted decorations, clothing, or food gifts will also be a popular option this year, whether it's to be more sustainable or more economical. In 2023, we'll all be a little more considerate with our gift purchases. Google searches for 'sustainable Christmas gifts' have increased 70% over the past three years as we take a more conscious approach to the festive season. Alongside handmade and sustainably crafted pieces, consider other ways of shopping more consciously, such as searching charity shops and vintage stores for the perfect gift.
Interior trends to keep an eye on
From bright and bold styles to traditional and pared-back looks, these are the trends set to be big heading into the new year.
Kitchens get a spa makeover
Neutral, organic hues have long been a popular option for kitchens. Going into 2024, we'll be taking this to the next level, incorporating natural materials to create a more rustic and serene space. Think of this trend as a combination of the clean and cosy 'vanilla girl aesthetic' and 'nature luxe' trend, both of which were popularised this year. Taking inspiration from the pared-back luxury of spa décor, the kitchen will become a space for relaxation, reflection, and rejuvenation.
Neutral colour palettes will form the basis of this trend, with stony grey, cream, and serene cashmere tones being a popular choice for cabinetry. In fact, Google searches for 'cashmere kitchen cabinets' are up 60% over the past 12 months. Meanwhile, the expert trend predictors over at Dulux have selected a delicate cashmere tone, Sweet Embrace, as 2024's Colour of the Year. Combine these neutral tones with deeper, cosy hues like chocolate brown and sage green and incorporate plenty of organic wooden and stone textures to give your kitchen the spa makeover it deserves.
Ceramics are an easy way to inject the spa trend into your home. Choose rustic, neutral tableware such as our Kiln range, which will help you get this look and can be effortlessly mixed with your current collection for timeless appeal.
Japandi makes a comeback
While Japandi first entered the trend sphere back in 2021, this seamless blend of Japanese and Scandinavian design briefly fell from our radar, but it's back just in time for 2024. Over the last 12 months, Google searches for 'Japandi' are up 104%. This look is somewhat similar to the spa kitchen trend we're currently seeing, with a focus on organic materials and earthy tones like cream, grey, and brown.
Where this look really stands out is its sustainability. Organic, contemporary styles bring nature indoors while second-hand furniture pieces add character and charm to a space. Sophie Clemson, Director and Co-Founder of The Living House calls this look 'transitional'.
“Transitional is all about mixing traditional and modern together while still maintaining a cohesive look and feel in the room,” says Sophie. “When done right, this style will give your room a warm and cosy feel by using a mix of textures and patterns.
“We are often asked by our customers if we can find pieces that are eco-friendly or sustainable,” Sophie adds. “We don't think this is going to slow down anytime soon. People are becoming increasingly eco-conscious, therefore home furnishings such as sofa fabrics and rugs that are made from recycled materials and are environmentally friendly are at the forefront of consumers' minds.”
…but maximalism stays strong
There's something for everyone in 2024 and although we're seeing plenty of minimalistic styles, maximalism is also here to stay. The antithesis of Scandi and Japandi trends, maximalism is all about breaking the 'rules' of interior design, with plenty of colour, contrasting patterns, and decorative elements on display. What makes maximalism such an attractive style is its focus on joy and individuality, letting creativity run free. Google searches for 'maximalist décor' were up 100% in the past 12 months as interiors fans continue to add some extra colour and fun to their spaces.
Colour palettes get a mood lift
Joy will be the biggest focus for interiors in 2024 and colours will be a major factor in this. Alongside serene colour palettes, expect to see rich, earthy shades that uplift a space and add cosiness.
Claire Douglas predicts that mood-lifting colours like blues, greens, pinks, and reds will feature predominantly in our interiors in the new year. The kitchen in particular will see a colour refresh, as earthy greens take the spotlight. Google searches for 'dark green kitchen cabinets' saw a 50% uptick over the course of 2023, while Graham & Brown have named Viridis, a warm and muted green, as their Colour of the Year for 2024.
Alongside rich green tones, expect to see plenty of red and orange shades, explains Sophie Clemson: “We are seeing a shift in colour palettes, moving away from the rust and taupe leading into brown, red, russet, and butterscotch tones.
“You may be afraid of red but it is gradually making a comeback into our homes,” adds Sophie. “We are starting to see and use earthy reds mixed with neutrals to add warmth and a cosy feel to any room.” Sophie suggests deep, earthy shades such as Muscovado by Little Greene to offer this warmth.
Texture comes to the forefront
While boucle fabrics are a key trend for autumn 2023, this is part of a much wider textured trend. Sophie Clemson predicts that texture will enter every aspect of our interior décor. “Say goodbye to straight lines and hello to decorative finishes,” says Sophie. “This year, decorative finishes such as the bobbin trend on photo frames, mirrors, and lamps have been very popular, and we think these types of finishes are here to stay. You will be seeing more of this trend next year, whether it's a curtain trim or a scalloped edge sideboard.”
If you like the look of this trend but you're worried about going all out, Sophie suggests starting small with a few textured accessories first. For instance, subtly textured pieces like ribbed glassware can be a great starting point. In fact, textured glasses such as those in our Modern Deco range are set to be a key player in the interior sphere going into the new year. Google searches for 'ribbed glasses' have increased 70% in the past 12 months as interior designers and décor enthusiasts look for a new way to elevate their drink options.
The best part about this trend is its versatility. Investing in one or two small textured pieces will instantly update your interiors without breaking the bank. A set of two ribbed glasses or a textured mirror can be mixed and matched with your existing décor to add a stylish but affordable touch.
Old money reigns supreme
2023 was all about quiet luxury. A minimalistic design trend that focused on subtle, timeless décor and neutral tones, 'quiet luxury' saw a 400% increase in Google searches over the past 12 months. However, there's a new version that's slowly taking over the spotlight: the old money aesthetic. With a 160% increase in searches throughout 2023, interior design enthusiasts are looking for ways to make their spaces more luxurious.
While it might initially sound strange for this style to be trending right now, it's actually the perfect look. We're all searching for small ways to inject a bit of luxury into our everyday lives, and the old money style is all about creating a timeless finish using existing pieces. This aesthetic gives the illusion of your décor being passed down through the generations. Old money interiors are intentional and personal, so whether you decorate with the furniture you already have, upcycle old pieces, or thrift second-hand items, this look is the perfect choice for 2024.
Blue and white are a specific focus for the old money trend, but you can choose other 'historic' tones that match your existing pieces, such as deep burgundy or forest green.
We love to mix and match some of our vintage patterns with newer designs, such as our floral Gypsy pattern from the 1970’s with our contemporary Impression Pink collection. Find out more and discover more inspiration for mixing and matching old and new here.
Food trends for the new year
The classics make their return
We're looking back to the classics in 2024 as we find ways to refresh our old home comforts. Google searches for 'coq au vin recipe' in particular have increased by more than 5,000% in the last 12 months, while searches for 'eton mess' were up 180%. Dishes that can be thrown together in one cast iron pot will be the main focus. These recipes will be more about authenticity than style, although it's likely we'll also see classic recipes get a new spin. Think fusion dishes and vegan and vegetarian alternatives.
Dinnertime gets relaxed
The popularity of one-pot meals is just a small part of a bigger focus on relaxed dining. Easy, healthy meals will be at the forefront next year, which makes the Mediterranean diet a key trend for 2024. Google searches for 'Mediterranean diet recipes' are up 50% over the last 12 months with more and more people searching for flavoursome, relaxed, and simple dishes to suit a health-conscious lifestyle. Similarly, Google searches for 'flat bread recipes' are up 140% over the past year, showing the trend towards casual and easy dining and dishes made for sharing.
Desserts get miniature
If you're looking for a new way to serve up your classic desserts, 2024 is all about the miniatures. Mini cakes in particular are growing in popularity, as Google searches for 'bento cake' are up 196% while 'what is a bento cake' has seen a 300% increase in searches. Named after Japanese lunchboxes (bento boxes), these cute and pretty desserts are single-serving cakes that are decorated like full cakes and are small enough to fit into a bento box (hence the name). Think of these as an evolution of mug cakes and cupcakes.
As we step into 2024, it's likely that joy, comfort, and authenticity will guide each aspect of our interiors. For autumn and the festive season, and through 2024 and beyond, our homes are a celebration of our individuality and all things cosy. For even more decorating tips and ideas take a look at our styling and inspiration section.