#SaveDenby
#SaveDenby
Our beloved 217 year old business is under threat and we need your help!
What is happening at Denby?
On Wed 11th March 2026, Denby filed a 'Notice of Intent to Appoint Administrators' due to the insolvency of the business as a result of the enormous financial challenges we are facing. The tough market conditions in the last 3 years with reduced consumer spending confidence softening demand for our products, combined with escalating costs of employment in the UK and soaring industrial energy costs, have all squeezed the business financially. We are still hoping to secure new investors or financial restructuring for Denby, but face the prospect that if that does not happen soon, Denby will close for good.
The story isn't over yet...
For over 200 years, Denby has been handcrafted on the same site in Derbyshire, where it was founded. Generations of craftspeople have poured love and skill into every pot, each piece created has found its way to homes in the UK and abroad. The plates used for birthday cake, the mug for that warm cup of tea when things feel a bit too much, the Christmas dinners, the quick leftovers after a hard day. Denby was there for it all. Now we find ourselves at a critical moment, with our pottery, heritage and the livelihoods of 500+ employees at risk, we are asking you to be there for us. In a world of turmoil and anger, please do something meaningful and positive if you're able to. Something to feel good about, something which will make a positive difference and potentially save a British institution from being lost forever...
What is happening at Denby?
On Wed 11th March 2026, Denby filed a 'Notice of Intent to Appoint Administrators' due to the insolvency of the business as a result of the enormous financial challenges we are facing. The tough market conditions in the last 3 years with reduced consumer spending confidence softening demand for our products, combined with escalating costs of employment in the UK and soaring industrial energy costs, have all squeezed the business financially. We are still hoping to secure new investors or financial restructuring for Denby, but face the prospect that if that does not happen soon, Denby will close for good.
The story isn't over yet...
For over 200 years, Denby has been handcrafted on the same site in Derbyshire, where it was founded. Generations of craftspeople have poured love and skill into every pot, each piece created has found its way to homes in the UK and abroad. The plates used for birthday cake, the mug for that warm cup of tea when things feel a bit too much, the Christmas dinners, the quick leftovers after a hard day. Denby was there for it all. Now we find ourselves at a critical moment, with our pottery, heritage and the livelihoods of 500+ employees at risk, we are asking you to be there for us. In a world of turmoil and anger, please do something meaningful and positive if you're able to. Something to feel good about, something which will make a positive difference and potentially save a British institution from being lost forever...
If you would like to be part of the story to help save Denby and protect the heritage and craft embedded in this British institution, and importantly to secure the business and its 500+ employees, this is what you can do...
Share the campaign far and wide
Share this link on your socials, to your friends and family, to your colleagues, to your networks to spread the word and create a movement of people all wanting to protect this wonderful business from closing for good. Do all you can to share our story and follow us on our socials #SaveDenby
Let the government know how you feel
Urge the government and parliament to support Denby. Our application for a government petition is underway and we'd like to keep you up to date on progress, so please sign up to our emails here and we will let you know when it is available to sign. In the meantime you can contact your local MP directly here.
Buy Denby products
Support us by buying Denby and helping to keep us trading either here on our website, in our stores around the UK or through our wide network of Denby stockists.
Visit us at the Pottery Village in Derbyshire
Show your support to the staff and stores at the Denby Pottery Village (or any of our stores around the UK). Whether you visit us often or are planning your first trip, you can expect a warm welcome and a beautiful setting to shop, eat, and experience our rich heritage. Plan your visit here.
Share the campaign far and wide
Share this link on your socials, to your friends and family, to your colleagues, to your networks to spread the word and create a movement of people all wanting to protect this wonderful business from closing for good. Do all you can to share our story and follow us on our socials #SaveDenby
Let the government know how you feel
Urge the government and parliament to support Denby. Our application for a government petition is underway and we'd like to keep you up to date on progress, so please sign up to our emails here and we will let you know when it is available to sign. In the meantime you can contact your local MP directly here.
Buy Denby products
Support us by buying Denby and helping to keep us trading either here on our website, in our stores around the UK or through our wide network of Denby stockists.
Visit us at the Pottery Village in Derbyshire
Show your support to the staff and stores at the Denby Pottery Village (or any of our stores around the UK). Whether you visit us often or are planning your first trip, you can expect a warm welcome and a beautiful setting to shop, eat, and experience our rich heritage. Plan your visit here.
To keep up to date with this fast-changing situation at Denby, you can:
Why save Denby?
A cherished constant in a changing world.
A true British institution, we have been crafting ceramics, using local clay for over 200 years. Born during the industrial revolution, Denby has endured throughout global conflicts, pandemics and technical advancements. The durability and quality craftsmanship of our pieces mean the phrase 'we've used Denby for years!' is a regular occurence when speaking to our customers. There for the life-changing moments and the everyday, Denby has been a quiet constant in homes around the UK and worldwide for centuries.
Read more about our history
Shaped by real people with a story to tell.
In a world of throwaway culture and mass production, we have stayed firm in our belief that quality products that are sustainably made-to-last must be crafted by skilled professionals who have a genuine care for what they create. Behind the Denby brand is a fleet of 500+ talented professionals; craftspeople, apprentices, nationwide store managers, engineers and more, all of whom follow generations of Denby talent. Some of our team members have followed in the footsteps of family members who worked at Denby and many have worked here for over 20 years. If Denby disappears, we don’t just lose a brand. We lose jobs, we lose craft, and we lose a piece of living British heritage.
Meet some of our skilled craftspeople
For the feel-good moments our users have enjoyed for decades.
A vessel for celebrations: a birthday cake on a Denby plate, the traditional dinner set used for Christmas Day. A hug from a warm mug when things get tough. A thoughtful gift in the good times and a reliable companion when life is too much, Denby has been there for feel-good moments for our users for decades, some for their whole lives. The feel-good moments are in the enjoyment of using stunning ceramics in your home which you know have been lovingly crafted and sustainably made, and in the mind-blowing way in which food served on Denby just-tastes-better.
Discover what makes feel-good ceramics
We'd love for you to support us in as many ways as you are able. We cannot promise that your help will secure the future of Denby, but we can promise we will use it in a way to give us the best possible chance of being here in the coming months, maybe years, hopefully decades. Our business urgently needs additional funds to keep operating - to pay for the things which keep us operational and keep us producing our incredible products for our users to enjoy. As a team, we have hope, spirit and determination, and with your help we think we can extend our trading horizons long enough to build confidence, demonstrate that we have a loyal and committed community of support from all corners of the UK and beyond and that a company like Denby is worth saving and worth investing in so that our employees remain employed, our products continue to be made, our users continue to enjoy feel-good Denby moments with every piece and Denby's life is preserved. We'd appreciate any support you can give and for you to be a part of the #SaveDenby story.
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